How to Break the Status Quo Barrier

Your ability to sell more depends on convincing your customer to do something different

Statistics show that the most dangerous competitor you face is the status quo — it’s your prospects deciding to do nothing.

If you want to grow your business, you’ll need to challenge your customers to do something different. And you need to turn more opportunities from "no decision" into decisions that favor you. The best way to do this is to establish the buying vision in the first place.

Watch this on-demand webinar to learn how to:

• Define and defeat the status quo barrier
• Develop a "Distinct Point of View" that establishes the buying vision
• Differentiate your sales presentations and customer conversations

Join a discussion on LinkedIn about this topic. We look forward to answering your questions and helping you transform your marketing messages and sales conversations into compelling stories that differentiate you and create more opportunities.

About the Speaker

Tim Riesterer
Chief Marketing & Strategy Officer for Corporate Visions, Inc.

Tim is a recognized thought leader, speaker and practitioner in the area of marketing and sales messaging. He is the coauthor of Conversations That Win the Complex Sale (McGraw-Hill, 2011). Aimed at salespeople, the book outlines a proven methodology for creating engaging and memorable customer conversations. His first book, Customer Message Management (AMA/Thomson, 2006), focused on increasing a marketing department's impact on selling by providing customer-relevant, sales-ready messaging and tools that salespeople will actually use.