Watch the Webinar Replay
Measuring the ROI of Your Sales Performance Initiative
How to take the guesswork out of whether your messaging and training investments are working
Companies spent $9,100 per salesperson on training this year (IDC Research). That adds up to nearly $1 million a year spent on training, for just 100 reps.
Do you know what you got for your messaging or training investment?
In fact, 90% of companies don’t have a serious program in place to measure the material impact of their sales training (ES Research).
With all the budget pressure on training, meaningful ROI results are no longer a “nice to have” – they’re a must have!
Watch the replay of this webinar where Tim Riesterer, CMO of Corporate Visions and guest Scott Watson, from the leading research company Beyond ROI, examine how the best companies are getting believable results from their messaging and training investments – results that have been proven meaningful after being vetted and stress tested by the skeptical data crunchers.
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About the Speakers
Scott Watson
Founder of Beyond ROI, Inc.
Since 1994, Scott Watson has designed and implemented 600+ assessment and measurement projects with Fortune 500 companies such as Cisco Systems, SONY, ExxonMobil, IBM, AT&T, Verizon, Hewlett-Packard, and Accenture.
Tim Riesterer
Chief Marketing & Strategy Officer for Corporate Visions, Inc.
Tim is a recognized thought leader, speaker and practitioner in the area of marketing and sales messaging.
He is the coauthor of Conversations That Win the Complex Sale (McGraw-Hill, 2011) and Customer Message Management (AMA/Thomson, 2006).
Messaging Matters Webinar Series
Duration: 60 min.
Tweet about this: #MessagingMatters
