Sales and Marketing Alignment: The New Power Couple
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Learn what strategies Best-in-Class companies deployed this year, so you can leverage their best practices in your 2012 planning.
- 79% of Best-in-Class companies describe their Sales and Marketing relationship as “good” or “strong”
- 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by Marketing
- Best-in-Class companies report a 31.6% average year-over-year growth in corporate revenue
- Marketing teams within 71% of Best-in-Class companies involve Sales in obtaining "voice of the customer" input