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Tim is the co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (AMA/Thomson July 2006) and the upcoming The Power Messaging Sales Solution: How to Tell Your Unique Story and Win the Complex Sale (McGraw-Hill). He has led Customer Message Management initiatives for world-class companies such as American Express, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Mastercard and others. |


