For B2B companies, the execution of your company’s growth strategies, including new product launches, go-to-market initiatives, or even merger and acquisition activity, comes down to one thing: great conversations between your field salespeople and your prospects and customers.
Face it. Everything you do to get the market to say “yes” to you and your initiatives relies on your salespeople with their lips moving. And making sure your company delivers great customer conversations comes down to two critical activities in every company: creating the right stories, and enabling the right sales skills. Download this eBook to learn how to do both.