|
Tim is the co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (AMA/Thomson July 2006) and the upcoming The Power Messaging Sales Solution: How to Tell Your Unique Story and Win the Complex Sale (McGraw-Hill). He has led Customer Message Management initiatives for world-class companies such as American Express, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Mastercard and others. |
Deal Creation
It's time to stop prospecting
and start deal creating!
Listen to this 16-minute, mini-webcast introducing a concept called Deal Creation by Tim Riesterer, co-author of the upcoming book, The Power Messaging Sales Solution: How to Tell Your Unique Story and Win the Complex Sale (McGraw-Hill), to start creating deals.
Action is picking up...but that doesn't mean prospects are buying. You can't afford to wait until enough "suspects" are ready to make a decision. You need a new approach that creates an urgency to do something different – do it now – and do it with you.
Traditional 30-question discovery approaches are dead. Executives are too busy to play along. You need a fresh business-building angle.
Traditional 30-question discovery approaches are dead. Executives are too busy to play along. You need a fresh business-building angle.
