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Distinct Point of View:
Bring Them the Bad News

You’ve got exactly 30 seconds with an executive to tell them something she doesn’t already know about a problem or opportunity she might be missing.  What do you do?

Salespeople are being forced to prospect more than ever.  It’s not something most of you like to do.  As a result, some of you are probably not great at it.   The days of playing “20-questions” on discovery calls are over.  Prospects want insights. 

This webinar will show you how to create a distinct point-of-view to share with your prospects that gets them on the edge of their seat, and starting a buying cycle before they even knew they were ready.

Tim Riesterer


Tim Riesterer
CMO and SVP of strategic consulting for Corporate Visions Inc.
Tim is the co-author of Customer Message Management: Increasing Marketing’s Impact on Selling (AMA/Thomson July 2006). He has led Customer Message Management initiatives for world-class companies such as American Express, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Mastercard and others.



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