Quarterly Sales and Marketing Messaging Report
Q3 2009
Key Findings:
- Virtual interactions dominate customer-facing selling time
- Marketing suffers collateral damage as sales repurposes marketing materials
- Sales reps call for more help from their managers, especially in messaging how their solution is unique
Each quarter, Corporate Visions Inc., the experts in sales and marketing messaging, tools and training, surveys marketing and sales professionals who work in complex, business-to-business selling environments. The findings highlight trends and challenges facing industry-leading companies across the globe that are working to achieve alignment between their marketing and sales efforts and differentiate their solution in an increasingly commoditized marketplace.
WEBINAR ARCHIVE
Why Most Positioning Efforts Fail:
How to create preference, not parity, in your value propositions
The "No Decision" Cure:
How to dislodge the status quo
"No decision" (or staying with the status quo) could be your biggest competitor. What if you could turn that into an opportunity?
Top Contributers to Peak Sales Results
See an executive overview and download Aberdeen's report "Sales Training: Translating Tribal Selling Knowledge into Bottom-Line Productivity"
Arming Your Reps with a Differentiated Sales Message
Get a snapshot of the latest Corporate Executive Board research
Are You Ready for Sales Readiness?
Learn which 5 sales readiness initiatives have the biggest impact, based on research from Training Industry, Inc.
Just-in-Time Coaching:
Make your messaging training work like your salespeople
Messaging Fuels Methodology:
How to Strengthen Your Sales Process
The Power of Story:
How to tell a company story that sells
Bridge the Messaging Gap:
Move your 30,000-foot brand to the 3-foot customer conversation
Transform Your Company Message:
How Volvo Trucks North America uses story to achieve momentum
Build Your Brand in the Field:
ADP and CSO Insights share their best kept secrets