Quarterly Sales and Marketing Messaging Report

Each quarter, Corporate Visions Inc., the experts in sales and marketing messaging, tools and training, surveys marketing and sales professionals who work in complex, business-to-business selling environments. The findings highlight trends and challenges facing industry-leading companies across the globe that are working to achieve alignment between their marketing and sales efforts and differentiate their solution in an increasingly commoditized marketplace.

Q3 2009: Key Findings

• Virtual interactions dominate customer-facing selling time
• Marketing suffers collateral damage as sales repurposes marketing materials
• Sales reps call for more help from their managers, especially in messaging how their solution is unique