Q4 2011 - Nurturing

• While 55% of marketing and sales professionals indicated that their organization has a formal nurturing program in place, a little over half of those said that the leads being delivered to Sales still aren't well qualified.
• Not surprisingly, emails and phone calls dominate nurturing programs, while media (videos, webinars) and direct mail are used less frequently.
• A slight majority felt that their company's nurturing content was compelling enough to cause prospects to accept a sales appointment.
  

About the Quarterly Sales and Marketing Messaging Report

Each quarter, Corporate Visions Inc., the experts in sales and marketing messaging, tools and training, surveys marketing and sales professionals who work in complex, business-to-business selling environments. The findings highlight trends and challenges facing industry-leading companies across the globe that are working to achieve alignment between their marketing and sales efforts and differentiate their solution in an increasingly commoditized marketplace.