Are you leveraging insights in a way that actually drives decisions?

There’s been a lot of talk lately about “provocative selling” — leading with insights in your messaging and sales conversations. And 81% of companies say they've hopped on the bandwagon. So the question is, how well are you executing on that strategy? Are you using the right kinds of insights in a way that generates prospect engagement and drives decisions? 

Find out by downloading this new infographic based on a recent survey of over 400 marketing and sales professionals.