Video

The Best Story, Told the Best Way, Will Win Every Time

The 2013 Marketing and Sales Alignment Conference brought together 500 B2B professionals to tackle one big question: how do you get your entire organization — from Products to Marketing to Sales — living, breathing and telling your best story? And how do you overcome the non-believers along the way? In this video, Tim Riesterer explains how it takes persistence, diligence, discipline and a healthy dose of passion to change the heart of customers.

Want more? Register for the next Marketing and Sales Alignment Conference.