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for you and your strategic counterpart.
In Corporate Visions’ new Power Positioning™ Content workshop you will learn a structured approach for creating brand-consistent messages and sales tools that actually get used in the field and create separation from the competition. Based on the proven principles popularized in the book Customer Message Management Increasing Marketing’s Impact on Selling, and the experiences gained implementing this approach with world-class companies including MasterCard, Caterpillar, Trans Union, AmerisourceBergen and others.
Your sales people have already learned “how to say it” with Power Messaging®, now give them the tools so they know “what to say” to your customers. Translate marketing's 30,000-foot brand promise into customer-focused messages that will connect with the buyer’s objectives, needs and emotions at the 3.0-foot level.
SCHEDULE
Day One – Tuesday, December 16, 2008
7:30 AM Continental Breakfast
8:00 AM Workshop Begins
Lunch and afternoon snacks will be served both days of the event
5:00 PM Workshop Concludes
Day Two – Wednesday, December 17, 2008
7:30 AM Continental Breakfast
8:00 AM Workshop Begins
Lunch and afternoon snacks will be served both days of the event
3:00 PM Workshop Concludes
Download the Agenda
50-90% OF THE MARKETING MESSAGES, PROGRAMS AND TOOLS CREATED IN THE NAME OF SALES SUPPORT GO UNUSED IN THE FIELD.
— American Marketing Association
85% OF BRAND DECISION-MAKING AND LOYALTY IS BASED ON INTERACTIONS WITH THE FIELD.
— Booz Allen Hamilton
Your customer’s experience with your salesforce is your number one opportunity for differentiation!
40% OF A TYPICAL SALES REP’S TIME CAN BE SPENT IN PRE AND POST SELLING ACTIVITIES CREATING PRESENTATIONS, CUSTOMIZING MESSAGING, AND GETTING READY TO ENGAGE THE CUSTOMER
— CMO Council
AS A RESULT YOU HAVE AS MANY DIFFERENT MESSAGES AS YOU HAVE SALES REPS
Your salesperson’s ability to communicate value during customer interactions is the greatest indicator for selling success.