Training Your Marketers to Create Value Propositions
that Set You Apart
Only 14% of value propositions that companies promote drive enough preference to create commercial impact, according to 9,000 B2B decision makers in a study conducted by the Corporate Executive Board.
Don't let your marketing message fall victim to sameness. Learn how you can train your marketing engine to create messages that make a difference. And help salespeople focus their customer dialogue into winning conversations.
- Make sure you create preference, not parity, in your value propositions?
- Marketing departments have to arm sales with differentiated messages that matter.
- Learn to create messages compelling enough to get your prospects to care to do something different and choose you?
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Tim Riesterer Chief Strategy and Marketing Officer, Corporate Visions Inc. Tim is the co-author of Conversations That Win the Complex Sale (McGraw-Hill, 2011) and Customer Message Management: Increasing Marketing’s Impact on Selling (AMA/Thomson, 2006). |
Don't Fall Victim to Sameness:
Create Value Propositions that Escape the Norm
