• What are you doing to make sure you create preference, not parity, in your value propositions?
• How confident are you that your marketing engine is actually creating messages that work for Sales inside the customer conversations?
• Are you compelling enough to get your prospects to care to do something different and choose you?

Tim Riesterer
CMO and SVP of Strategic Consulting for Corporate Visions Inc.
Tim is the co-author of Customer Message Management:  Increasing Marketing’s Impact on Selling (AMA/Thomson July 2006). He has led Customer Message Management initiatives for world-class companies such as American Express, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Mastercard and others.

You're All the Same

TRAINING YOUR MARKETERS TO CREATE
VALUE PROPOSITIONS THAT SET YOU APART

Only 14% of value propositions that companies promote drive enough preference to create commercial impact, according to 9,000 B2B decision makers in a study conducted by the Corporate Executive Board.

The impact?   Marketing departments have to arm Sales with differentiated messages that matter.