Why Do Most Positioning Efforts Fail?
What if you could:
- Craft messages that are truly about your customers…not you.
- Create preference for your brand by positioning around your solution’s unique ability to solve your prospects’ needs, instead of confusing your buyers with clever words, jargon and intangible puffery.
- Focus your customer conversations on the capabilities that set your solution apart, rather than presenting the kitchen sink of your solution’s features and functions.
Learn how to create power positioned messages that provide you with unique differentiators to steer you away from traditional positioning and catapult you to new ground, the unfair competitive advantage.
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Tim Riesterer Tim is the co-author of Conversations That Win the Complex Sale (McGraw-Hill, 2011) and Customer Message Management: Increasing Marketing’s Impact on Selling (AMA/Thomson, 2006). |
How to Create Preference, Not Parity, in Your Value Propositions
