Too often measuring the business impact of your sales messaging and training investment is like trying to measure the wind while holding a wet finger in the air during the middle of a storm.
Is it any wonder that 90% of companies, and their sales training vendors, have conveniently never gotten around to making the effort?
Yet sales training ROI is no longer a “nice to have”… it’s a must have. And subjective feedback from enthusiastic salespeople won’t cut it anymore. You need to know what skills are being used, how often they're being used, and how their application is translating into new pipeline, faster sales cycles, and bigger deals.
Take the guesswork out of ROI measurement. We have a plan for you.
Chief Strategy and Marketing Officer, Corporate Visions Inc.
Tim is the co-author of Conversations That Win the Complex Sale (McGraw-Hill, 2011) and Customer Message Management: Increasing Marketing’s Impact on Selling (AMA/Thomson, 2006).