You know that dimming the lights and turning on a PowerPoint is more likely to lull your prospects to sleep than to inspire them to make a buying decision in your favor. So, you've jumped on the "we need to ditch the PowerPoint and turn on the lights" bandwagon. You've empowered your salespeople with whiteboard markers and a copy of The Back of the Napkin, and sent them out into the field to transform your customer conversations.
But, just because you can doesn't mean it's good.
Register to watch a recording of this webinar to learn the science behind the art of visual storytelling, and how whiteboarding, done right, can effectively set you apart in the most critical moments of the buying cycle.
Watch the on-demand version of this webinar