Qualify to Attend for Free!
Calling Sales and Marketing Executives:
this is the best one-day time investment you can make this year.
Power Positioning Insights: Take Your Brand Messages to the Street
Be different—where it counts—by translating your 30,000-foot brand messages into 3-foot field-ready messages that win more deals.
Power Messaging Insights: Message for the Decision
Inject passion into your customer conversations to deliver your messages in a manner that resonates and motivates your buyers to choose you.
Qualification Requirements:
To attend at no charge, we ask that you hold a management position responsible for a group of either marketing or sales professionals at a company with 200 or more sales representatives.
Fill out and submit the form to see if you qualify to attend for free (a $200 value). You will receive a callback at the provided number.
WEBINAR ARCHIVE
Why Most Positioning Efforts Fail:
How to create preference, not parity, in your value propositions
The "No Decision" Cure:
How to dislodge the status quo
"No decision" (or staying with the status quo) could be your biggest competitor. What if you could turn that into an opportunity?
Top Contributers to Peak Sales Results
See an executive overview and download Aberdeen's report "Sales Training: Translating Tribal Selling Knowledge into Bottom-Line Productivity"
Arming Your Reps with a Differentiated Sales Message
Get a snapshot of the latest Corporate Executive Board research
Are You Ready for Sales Readiness?
Learn which 5 sales readiness initiatives have the biggest impact, based on research from Training Industry, Inc.
Just-in-Time Coaching:
Make your messaging training work like your salespeople
Messaging Fuels Methodology:
How to Strengthen Your Sales Process
The Power of Story:
How to tell a company story that sells
Bridge the Messaging Gap:
Move your 30,000-foot brand to the 3-foot customer conversation
Transform Your Company Message:
How Volvo Trucks North America uses story to achieve momentum
Build Your Brand in the Field:
ADP and CSO Insights share their best kept secrets