You’ve heard the stat a million times. Your buyer is almost 60% through their buying cycle before they engage a sales rep. If it’s true, you’d think this significant metric would be drastically changing the way businesses execute on message development and content. Think again.
Grab the State of the Conversation Report, and learn why failing to message to your customer’s lifecycle is leading you to subpar lead-to-sales pipeline conversions rates. You’ll also discover how to greatly improve the performance of your content programs by:
- Creating more insights-driven content
- Developing specific lead “handoff” messaging and content
- Establishing a common messaging methodology
- And much more…
Get Your Copy Of The Report Now!