About The Summit

We are creating an exclusive, invite-only event for 100 people from our top client partners. This retooled event represents a commitment to helping transform your business and ensure your success – in other words, getting the most from your investment with Corporate Visions!

We’ve created something that goes deeper than traditional conferences, including Corporate Visions’ own past conferences. It’s not about how many people and prospects can we jam in the party, it’s all about investing in our very best partnerships. For you, that means you’ll get:

Deeper, richer access to our industry-leading research with our academic partners – this year we’ll be looking at the research and frameworks developed across the customer buying cycle: Why Change? Why Stay? Why Pay?
More in-depth examples of great work, experiences from your peers, and working sessions with Corporate Visions' best consultants – this year’s tracks will have something for everyone on your team, covering both marketing and sales
Organized and enriching peer-to-peer exchanges where everyone brings something to share and takes home many times more

*Please note that attire for this event is Business Casual

Who Should Attend?

Directors and VPs of: Sales, Sales Enablement, Products, Marketing, Demand Generation, Training, Learning and Development

Agenda At A Glance

Day 1 - Wednesday, September 27

5:30 - 7:30 | Welcome Reception

Day 2 - Thursday, September 28

7:00 | Breakfast

8:00 | Welcome & Opening Keynote
Join Corporate Visions CEO Joe Terry for opening remarks, where he’ll set the tone and kick off the Summit!

8:30 | Decision Making Science Update
Join Corporate Visions thought leaders Tim Riesterer and Erik Peterson to get up to speed on the latest Corporate Visions academic research, which focus on some of the most important moments in the customer lifecycle. They will be joined by Dr. Nick Lee from the Warwick Business School in the UK, research partner for our newest studies. You’ll get updates on the latest findings and learn about their implications for your customer conversations.

10:15 | Break

10:30 | Messaging for Why Change, Why You, Why Stay, Why Pay
This session will help you learn where, when and how to apply tested and proven messaging frameworks to make the biggest impact in your customer lifecycle messaging. Join top Corporate Visions consultants for a deep dive look at Corporate Visions clients who beta-tested some of the frameworks, and then get a chance to develop your own messaging action plan.

10:30 | Demand Generation and Sales Enablement Content Templates
Discover examples of great campaign and enablement content that helped Corporate Visions clients drive outstanding results. In this breakout session, you’ll join top Corporate Visions consultants and clients for a deep dive look at what great demand generation and enablement content looks like, before getting a chance to develop your own content-focused action plan.

10:30 | Skills Training: Adoption, Reinforcement, Metrics
In this deep dive session, top Corporate Visions consultants and clients explore what it takes to make great training, adoption, and reinforcement the foundation of your sales culture. You’ll learn about manager-led training and coaching kits, virtual coach guides, and deal coaching, while also discussing effective reinforcement strategies to make the skills you invest in sticky.

12:00 | Lunch + Keynote
Industry leader Tiffani Bova, Customer Growth and Innovation Evangelist, formerly with Gartner and now with Salesforce, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.

1:00 | 3 Keys to Building a Message Development Competency
In this session, you’ll learn how one marketing organization is applying Power Positioning Methodology to elevate the messaging and content development skills of the marketing team to impact sales training and influence sales opportunity pipeline. You’ll walk away with actionable ideas to develop your own messaging competency model.

1:00 | Combining Stories with Skills Interactive Playbooks & Coaching Kits
Discover how to leverage interactive content, such as converged playbooks and coaching kits, to unite your messaging, content and skills training. In this session, you’ll work with Corporate Visions consultants to develop an action plan to make a bigger impact with interactive content.

1:00 | Situational Learning and Customized Development Paths
Learn about the wide variety of options you have to better customize learning to fit your sellers’ needs. You’ll also learn how to drive better performance in your sales plays by taking advantage of integrated content and skills, aligned to your specific selling situation. You’ll get practical advice from peers and leave the session with an action plan around situational learning and customized development paths.

2:30 | Break

3:00 | Marketing Messaging & Content: Peer-to-Peer Exchange
Share your experience and learn from other marketing leaders to help you take your messaging and content to the next level. Discover what other marketers steeped in Corporate Visions’ messaging and content methodology have done to successfully develop differentiated stories.

3:00 | Sales Enablement & Training: Peer-to-Peer Exchange
Engage with sales enablement and learning and development leaders like you to discuss how to drive better performance, adoption, and skills reinforcement across your sales team.

3:00 | Transformational, Integrated Enterprise: Peer-to-Peer Exchange
Discover how Corporate Visions clients are leveraging a decision-making science-based approach to messaging, content and skills training to transform every phase of their customer conversations.

5:00 | Evening Event

Day 3 - Friday, September 29

7:30 | Breakfast

8:30 | Marketing Messaging & Content: Peer-to-Peer Exchange
Share your experience and learn from other marketing leaders to help you take your messaging and content to the next level. Discover what other marketers steeped in Corporate Visions’ messaging and content methodology have done to successfully develop differentiated stories.

8:30 | Sales Enablement & Training: Peer-to-Peer Exchange
Engage with sales enablement and learning and development leaders like you to discuss how to drive better performance, adoption, and skills reinforcement across your sales team.

8:30 | Transformational, Integrated Enterprise: Peer-to-Peer Exchange
Discover how Corporate Visions clients are leveraging a decision-making science-based approach to messaging, content and skills training to transform every phase of their customer conversations.

10:00 | Break

10:30 | Virtual Learning Panel Discussion
An interactive session discussing the direction of virtual learning. How companies are incorporating it into their curriculum. How blended, flipped and virtual classroom models are being used to reach more people with important skills while managing concerns about time out of field. Explore the possibilities for custom learning paths and even just-in-time, situational training that converges messages, content and skills into the salesperson’s workday.

11:15 | Building Your Action Plan
A joint, group exercise designed to make sure everyone leaves with a detailed set of next steps, content and contacts for ensuring the success of your customer conversation transformation.

11:30 | Final Wrap

11:45 | Grab & Go Lunch