State of the Conversation Report
Customer Retention and Renewal Messaging:
Mission Critical, But Missing in Action
Nearly 60% of companies don’t see the need to distinguish between customer acquisition messaging and renewal messaging*. This flies in the face of research confirming renewal conversations should actually be the opposite of the disruptive, attention-grabbing stories you use to acquire new customers.
Check out the latest State of the Conversation Report, Renewal Messaging: Mission Critical, But Missing in Action and learn why you can’t use the same approach you use to generate demand with new prospects. Read how you can actually apply prospecting principles in reverse, so instead of challenging your customers, you’re reinforcing your value and enhancing their loyalty.
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*2016 Corporate Visions Survey