WEBINAR: Thursday, Feb 9, 2017 @ 10am PT / 1pm ET

"Why Stay?"

Developing and Delivering the Most Effective Renewal Message

Provocative, attention-grabbing messaging can do wonders for new customer acquisition. But how well does that same disruptive approach hold up when you’re the “insider” trying to convince your customers to renew with you?

New research from Corporate Visions reveals that challenging your customers isn’t universally applicable. In fact, when it comes to renewals, that messaging approach can actually backfire.

Presented by Tim Riesterer, Chief Strategy Officer for Corporate Visions, and three-time author whose books have been regarded as “must reads” for anyone looking to help marketing and sales tell better stories.

Join this "Why Stay" messaging webinar, and learn how to:

  -  Tell the difference between a disruptive “why change” customer acquisition story and a reinforcing “why stay” customer retention story

  -  Create your own “why stay” story using a tested and proven framework to help improve your renewal and retention customer communications