Corporate Visions for Customer Success Professionals
Why Stay? Why Pay?
When Not To Challenge the Customer
When you’re the outsider, challenging your customers is a highly effective approach. But when you’re the insider, trying to fight off competitors, renew your top customers, and communicate strategic price increases, challenging does not work, and there is new research that proves it. Check out the research below and see how a provocative approach will actually set you back, and what story you should be telling at these critical moments of the customer lifecycle.
“Why Stay?” A Framework For Winning More Renewal Business