What Type of Personalization Drives the Greatest Desired Response
Can one little word make that big of a difference in your marketing campaigns and sales messaging? Is there actually a law of diminishing returns in your personalization? Recent research shows that 98% of marketers believe personalization is important, but only 12% think they are doing it right.* So where is the disconnect?
Join Tim Riesterer, Chief Strategy Officer, Corporate Visions and Bernie Borges, CMO, Vengreso, as they share new research featuring results from a rigorous academic study and simulation that will help you confidently pick the right way to refer to your audience and get them to take immediate action.
As a bonus, you’ll also see the results of an initial field test that delivers surprising results when it comes to the level of personalization effort required to maximize click-thru rates, with repercussions for how you view personas and ABM programs.
*Evergage's "Trends in Personalization"