You’ve likely heard someone on your team say it. You might have even said it yourself. But dig a little deeper, and you’ll see that being a “trusted advisor” is actually the opposite of what it takes to master sales conversations today.

It’s not enough to say, “Tell me what you want; I’ll get it for you.” Buyers now want your reps to tell them what they should want. They want you to sift through all the info that’s out there, then deliver insight into what they’re missing that will improve performance.

Stop just checking the boxes in what may be an antiquated sales process. Get our latest e-book and discover research-backed techniques and skills your sales team needs to win at every stage of your buyer’s Deciding Journey. You’ll learn how to:

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