keeping executive attention to win more revenue
As much as 70–80 percent of company revenue comes from existing customers. Meanwhile, 80 percent of deals require a VP or higher-level signoff.
When you’re trying to renew or expand business with your customers, executive decision-makers can make or break the deal. They approved the initial expense of working with you, but if you don’t maintain that C-level altitude, you’re putting most of your revenue at risk.
How do you engage executive decision-makers during renewal and expansion conversations?
In this webinar with Jim Druckrey, former President and Chief Operating Officer at multiple companies and current Leader of the C-Level Practice at Corporate Visions, you’ll learn the 3 C’s for improving executive conversations with existing customers:
- Competence – Connect your solution to the business issues and metrics executives care about, especially after the sale.
- Confidence – Engage executives in a way that gets you more time versus being delegated down.
- Compelling – Build a business case that passes muster with your executive stakeholders and helps them justify a decision.