your buyer’s mind will wander.
how do you bring it back?
Your audience's minds will wander. Ideally, they will not wander so far that they forget they’re attending your Zoom call or reading your e-book.
While mind wandering can have a positive impact on leisure or creative activities, it has negative consequences in communication because it is linked to less comprehension and more reliance on automatic behaviors. This means that changing your buyer’s status quo is harder.
In this session with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, you’ll see the latest research on what to do (and what not to do) when the brain takes a break.
Specifically, you will learn practical guidelines related to:
- What happens in your buyer’s brain when it becomes decoupled from the external world
- In which medium the mind wanders more (is your bet on e-books or Zoom?
- What to do, practically, when your buyer’s brain cannot keep still