Idea Exchange: How to supercharge your customer expansion strategy

For most B2B companies, existing customers comprise 70–90 percent of revenue. According to research by Bain & Company, increasing customer retention rates by as little as five percent can increase profits by 25–95 percent.

The takeaway? Customer retention is a key for unlocking revenue expansion. It should be a priority of every sales leader and team. But once you get customers to stay, how do you get them to do more business with you?

On December 7 join Doug Hutton, EVP Customer Experience at Corporate Visions, for an Idea Exchange conversation. He’ll be sharing insights on how to:

  • Create a data-driven customer expansion strategy

  • Set measurable goals supported by reporting and coaching.

  • Execute your customer expansion strategy, including go-to-market plays of proven upsell, cross-sell, retention, and win-back approaches.

  • Win over decision-makers and engage key contacts to close more deals.

Sales leaders joining Doug in the Idea Exchange conversation include:

Hang Black, VP of Global Revenue Enablement, ZoomInfo
Amanda Berger Rosen, Chief Customer Officer, HackerOne
Tony Pante, SVP, Global Head - Scale Engagement Center, SAP

This Idea Exchange is made possible by ZoomInfo.