For most B2B companies, existing customers comprise 70–90 percent of revenue. According to research by Bain & Company
, increasing customer retention rates by as little as five percent can increase profits by 25–95 percent.
The takeaway? Customer retention is a key for unlocking revenue expansion. It should be a priority of every sales leader and team. But once you get customers to stay, how do you get them to do more business with you?
On December 7 join Doug Hutton
, EVP Customer Experience at Corporate Visions, for an Idea Exchange conversation. He’ll be sharing insights on how to:
- Create a data-driven customer expansion strategy
- Set measurable goals supported by reporting and coaching.
- Execute your customer expansion strategy, including go-to-market plays of proven upsell, cross-sell, retention, and win-back approaches.
- Win over decision-makers and engage key contacts to close more deals.
Sales leaders joining Doug in the Idea Exchange conversation include: Hang Black
, VP of Global Revenue Enablement, ZoomInfo
Amanda Berger Rosen, Chief Customer Officer, HackerOne
Tony Pante, SVP, Global Head - Scale Engagement Center, SAP
This Idea Exchange is made possible by ZoomInfo.