Stop Waiting. Start Winning.
Most sellers think they’re being strategic—yet too often they’re just reacting to buyer requests and RFPs.
New research from Florida State University Sales Institute’s Dr. Leff Bonney shows that the sellers who consistently win the biggest, most profitable deals take a different approach: They engage earlier, shape the buyer’s thinking, and create opportunities where none existed before.
Join us to discover:
- The cost of waiting and why responding to ready-to-buy customers can put you at a competitive disadvantage
- What proactive sellers do differently; namely, specific behaviors that lead to higher close rates and bigger wins
- A practical framework for influencing the buying vision early in the decision process
When you wait for a buyer to come to you, you’re playing by their rules—and your competitors have the same shot at the deal. Be there live to learn how proactive sellers set the rules, build the business case, and earn a seat at the decision-making table before anyone else.
