Even skilled sellers fall into the trap of mistaking surface-level symptoms for the real buyer problem.
But when sellers and buyers aren’t aligned on what the true problem is, deals are far more likely to fall apart.
In fact, the data shows that in won deals, the two sides are aligned 77 percent of the time—but in lost deals, alignment collapses to just 23 percent.
It’s time to stop pitching too soon and start solving the buyer problems that actually matter for your audience.
On January 13, join us for an interactive session in which you’ll learn how to:
But when sellers and buyers aren’t aligned on what the true problem is, deals are far more likely to fall apart.
In fact, the data shows that in won deals, the two sides are aligned 77 percent of the time—but in lost deals, alignment collapses to just 23 percent.
It’s time to stop pitching too soon and start solving the buyer problems that actually matter for your audience.
On January 13, join us for an interactive session in which you’ll learn how to:
- Ask targeted, problem-minded questions that go deeper than surface-level symptoms to uncover true business needs
- Identify and respond to different buyer problem types, from undefined to unresolved ones
- Align your solution strategy to the buyer’s commitment level to build trust and nurture a strong partnership
When you and your buyer define the problem together, you earn the right to solve it—and they build the confidence to work with you.
Register for this Training Tuesday session now and empower your sellers to finally move past the “no decision” stage.
Who should attend:
Sales leaders and sales managers who want to improve win rates by aligning seller discovery to buyers’ real problems.
Format:
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement.
Register for this Training Tuesday session now and empower your sellers to finally move past the “no decision” stage.
Who should attend:
Sales leaders and sales managers who want to improve win rates by aligning seller discovery to buyers’ real problems.
Format:
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement.
