Too many sellers treat negotiation as the final step of the sales process.

But when you don’t shape expectations early, buyers form their own assumptions—and those assumptions are often misaligned.

That’s when last-minute pricing pressure, procurement pushback, and unnecessary concessions start chipping away at your deal’s value.

Creative negotiators move proactively—not reactively.

They influence the buyer’s position, set smart boundaries, and use tension to reach stronger agreements without damaging the relationship.

On July 14, join us for an interactive session to learn how to:

  • Shape the buyer’s perception of value before price becomes the focus
  • Anchor negotiations by defining your first offer, boundaries, and planned concessions
  • Design value-based “gives and gets” that protect margins while addressing buyer needs
When your team negotiates proactively, you capture more value, close stronger deals, and build partnerships that feel balanced and mutually beneficial.

Register for this Training Tuesday session now and help your sellers stay in control, handle pressure with confidence, and negotiate on your terms—not the buyer’s.

Who should attend:
Sales leaders and sales managers who want their teams to handle pricing pressure with confidence, set smart negotiation boundaries, and protect deal value without unnecessary concessions.

Format:
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement.

You’ll have the option to turn on video, unmute yourself to ask questions, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.