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Q1 2010: Key Findings

  • Salespeople need better tools that focus on setting your solution apart and creating impact.
  • Better messaging, value propositions and conversation skills training is at the top of wish-lists for 2010 company initiatives.
  • The majority of salespeople are looking for more training and support in such key conversation areas as prospecting, executive conversations and negotiations.

Quarterly Sales and Marketing Messaging Report

Each quarter, Corporate Visions Inc., the experts in sales and marketing messaging, tools and training, surveys marketing and sales professionals who work in complex, business-to-business selling environments. The findings highlight trends and challenges facing industry-leading companies across the globe that are working to achieve alignment between their marketing and sales efforts and differentiate their solution in an increasingly commoditized marketplace.

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