In the business-to-business space, we hear often about how sales methodologies and skills training programs can help strengthen your most important customer conversations.  What gets much less fanfare is its counterpart on the marketing side: A content and messaging program—think a marketing methodology—that’s just as rigorously developed and applied.

Key survey stat: Only 29 percent of marketing departments have a well-established messaging and content development process that everybody follows.

Check out our infographic to view highlights from our latest survey and to see where your company stacks across several areas critical to an aligned marketing program that ensures your leads convert.