Paths to B2B Growth:
Do your Marketing and Sales teams agree on what it will take to get there?

August 12 at 9 AM PT

Marketing and Sales Analyst firm, SiriusDecisions identifies five growth paths B2B firms can choose to align themselves around. Which growth path has your company chosen? Do your Marketing and Sales teams agree on your growth path? Do your messages, tools and training reinforce or conflict with your agreed upon path? Join Jim Ninivaggi, SiriusDecisions’ services director for Sales Enablement Strategies and Tim Riesterer, co-author of “Conversations that Win the Complex Sale” and chief strategy officer for Corporate Visions in a webinar designed to help you: 

  • Understand the five paths B2B companies can chose to grow and know which one you should pursue 
  • Learn how you can prepare your salespeople for the critical conversations they will need to have across each of these paths 
  • Match these conversations to each stage of the buyer's journey – ensure your reps are ready regardless of when they are engaging buyers 
  • Leverage playbooks to ensure your reps are ready with the right messaging, tools and content to enhance their client conversations.

 Alice: "Would you tell me, please, which way I ought to go from here?"
Chesire Cat: "That depends a good deal on where you want to get to."
Alice: "I don't much care where."
Chesire Cat: "Then it doesn't matter which way you go.”