Sales Enablement:
Creating and Transferring Knowledge to Sales

Sales Enablement is a hot topic to be sure. But, what does it mean?  

It’s called Sales Enablement, but it starts with Marketing. And, it ends with Sales getting the messages, tools and training they need, when they need it. 

If you are looking for a definition and wondering what it takes, check out this brief 20-minute webinar. Joe Galvin, of the leading analyst firm SiriusDecisions, and Tim Riesterer, CMO for Corporate Visions, give you a three-part recipe that both Marketing and Sales executives need to hear:

  • Develop a unified knowledge creation and delivery approach
  • Identify customer knowledge inflection points across the buying cycle
  • Support changing knowledge requirements across the demand spectrum
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