Buying executives want you to “make them smarter.” According to Forrester Research, 65% of them will buy from a trusted advisor who can point out a missed opportunity or potential threat to achieving their business objectives they were unaware of. They’ll make time for that rare salesperson who provokes them with insight, identifies their unmet needs, and builds the strategy to overcome those challenges and achieve their desired outcomes… ultimately helping to shape the buying vision for purchasing your solution.
Yet, traditional discovery training that teaches the 20-question interrogation method doesn’t give your salespeople the skills they need to have those conversations. Instead, your salespeople end up asking the same questions as your competitors, setting your organization up early for perceptions of parity. Because these conversations do little to showcase your differentiation, you end up competing on price, not on value.
Register for a 90-minute virtual preview of Power Deal Creation, a new workshop from Corporate Visions, to learn how you can:
“Our sales learning strategy has always had customer-focused conversation skills at its core. Now it was time to build off that foundation, and make a strategic investment in developing skills for early stage conversations to develop new opportunities and acquire new customers. Power Deal Creation helped to fill that gap for us, and the response from our salespeople has been very positive.”
— Chad Yoshinaka, CMO &
Trey Brown, Sales Leader
GE Capital Franchise Finance