Executive Roundtable Discussion
Does Marketing & Sales Alignment Matter?
Register Today!
Registration is complimentary
Executive Roundtable Agenda
During the 2-hour executive roundtable event the panelists will discuss how to define shared processes, create cross-functional content, and measure whether your Marketing and Sales alignment initiative is having an impact.
| 7:30-8:00 |
Continental Breakfast |
| 8:00 - 8:10 | Welcome and Introductions |
| 8:10 - 8:35 | Philips Respironics Case Study Susan McGinnis from Philips will present a case study on getting Marketing and Sales aligned around messaging development and delivery. |
| 8:35 - 9:00 | The Numbers Behind the Case Study ROI expert, Scott Watson from Beyond ROI, will share how they approached measuring the actual impact of Philips' initiative. |
| 9:00 - 9:25 | The New Power Couple Peter Ostrow, VP and Research Group Director, will report Aberdeen's latest findings on Marketing and Sales alignment with recommended best practices. |
| 9:25 - 10:00 | Your Turn Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, will moderate a discussion with the audience. |
Registration is complimentary, but seating is limited, so pick a city near you and register today!
A DEFENSIBLE BUSINESS CASE FOR WORKING TOGETHER
