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Meet the Panel
During the 2-hour executive roundtable event the panelists will discuss how to define shared processes, create cross-functional content, and measure whether your Marketing and Sales alignment initiative is having an impact.
Susan McGinnis
Senior Trainer, Philips Respironics
Susan will present a case study on getting Marketing and Sales aligned around messaging development and delivery.
Download sample results from the analysis Beyond ROI produced for Philips Respironics
Scott Watson
Founder and Chief Measurement Officer, Beyond ROI
Since 1994, Scott Watson has designed and implemented 600+ assessment and measurement projects with Fortune 500 companies such as Cisco Systems, SONY, ExxonMobil, IBM, AT&T, Verizon, Hewlett-Packard, and Accenture.
Scott Watson launched Beyond ROI, Inc. with the goal of proving that measurement is no longer a mystery. Scott has pioneered multiple techniques and approaches for clearly showing connections between training and related programs and the impact on how people behave and how they perform.
Scott will share how Beyond ROI approached measuring the actual impact of Philips' training initiative.
Peter Ostrow
VP and Research Group Director, Aberdeen Group
Peter has been focused on sales and marketing best practices for 25 years. At Aberdeen, Peter oversees research consumed by end-users in Marketing, Sales and Service management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations.
His research is widely publicized and covers topics such as sales training, sales intelligence, CRM/SFA, sales performance management and integrating technologies around customer acquisition and retention.
Peter will report on the findings from his latest benchmark study, "Sales and Marketing Alignment: The New Power Couple."
Tim Riesterer
Chief Marketing & Strategy Officer, Corporate Visions
Tim is a recognized thought leader, speaker and practitioner in the area of marketing and sales messaging. He is the coauthor of Conversations That Win the Complex Sale (McGraw-Hill, 2011). Aimed at salespeople, the book outlines a proven methodology for creating engaging and memorable customer conversations. His first book, Customer Message Management (AMA/Thomson, 2006), focused on increasing a marketing department's impact on selling.
Tim will moderate the panel discussion.
Registration is complimentary, but seating is limited, so pick a city near you and register today!